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Style Tips For Powerful Personal Branding

A powerful personal brand requires more than just dressing the part.  These style tips pertain to the visual message you present to the world. I call it your Signature Style. Remember, employers, clients, even love interests are searching your name on Google to get a full picture of who you appear to be on a […]

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hipssisters

Fanny Pack Alternative: Thank God For HipsSister

A flattering and comfortable fanny pack alternative? HipsSister may just be the best running apparel accessory I’ve purchased in years.  Time to throw out the scratchy wristbands/armbands (and their tan lines). No more tying my car key to my shoes, sneaking my phone into my underwear band, or struggling to change my music while keeping pace. […]

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shop fashion rules

5 Fashion Rules Worth Breaking – Over 40 Style

Ever thought about breaking fashion rules? Many women, especially as we age, are tired of hearing the plethora of Dos and Don’ts of fashion.  That’s why I create style “guides” instead of style “rules” for my clients.  The word NEVER is avoided, and I even shy away from the word “should” these days. Below is my […]

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One-Piece Swimsuits – Trending Designs

For years, one-piece swimsuits made a strong fashion statement: “Don’t look at me!”  One-piece swimsuits came in an array of dark, solid colors and unremarkably conservative cuts designed to avoid attracting attention. Yet swimsuits of any kind (bikini, tankini, or one-piece) really leave little to the imagination, so the idea of hiding in one is a […]

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Conquer Your Fears: How To Choose Lingerie

Conquer Your Fears: How To Choose Lingerie Who’s afraid of lingerie? If you mentally raised your hand, you’re not alone.  Age, stretch marks, rolls, and veins can drive any woman into a pair of fleece pajamas. Under the covers. In the dark. Not a sexy look. In fact, your lover can’t even see you now. We’ve […]

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SheSpark: Fashion Technology Meets Over 40 Style

Fashion technology is changing the conversation for women over 40 style.  This month’s SheSpark issue covers everything, like how fashion and technology is — Standardizing pant sizes that could cure your “dressing room blues” — Reflecting women’s rights and social changes — Combating wrinkles (at home!) — Inventing “giggle-proof” undies that are actually cute and comfy — […]

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Thea’s Favorite Accessories Trends 2017

Let’s start off 2017 with favorite accessories trends that will spark compliments at the office AND the rooftop party. Purchases made through this web site may result in an affiliate commission paid to Thea. Chunky Heels Chunky heels are MADE for walking!  No more tip-toeing around deck parties in stilettos.  These are all-day/all-night shoes that scream […]

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How To Wear Print Stockings : Style Tips for Modern Over-40 Women

In the 1990s, I swore I swore off stockings as a result of my employer’s dress code that required women to wear stockings, pantyhose, tights, etc. if wearing a skirt. When it’s 90 degrees, 80% humidity, and you walk 4 blocks from the Metro, this conservative accessory became a torture device. And we didn’t have cool print stockings back […]

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Fashion, Technology & Women’s Rights – Ready To Roar?

Fashion, technology & women’s rights are intertwined today– just like they were in the 1920s. Trends in wardrobe, hair, and makeup are a visual sign of the times that speak to women’s current roles and values plus technological advances throughout the decades.  A few historically significant trends come to mind: 1920s:  Flapper dresses that embraced physical freedom through […]

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Best Holiday Gift Ideas For Women

I can’t believe the 2nd Annual SheSpark Holiday Gift Guide, featuring the best holiday gift ideas for women over 40, is LIVE.  The 2015 guide was the very first issue of SheSpark that was met with such positive feedback that Audrey Stefanik and I decided to start a monthly digital magazine. The birth of SheSpark! READ IT […]

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