What is your Style Profile?
Have you thought about your Style Profile? Can you describe it? Do you know what it even is? Your Style Profile is the non-verbal message you send that tells your personal story. I help clients create a look that says “who you are and where you’re going.” That’s another way of saying that I help you create your Style Profile.
Over the years, my services have evolved. While much of what we work on are “the details” of your body architecture or color scheme, the bigger picture of *who you are* influences your style profile. So, what exactly is your Style Profile? It’s composed of three non-verbal cues:
— Body language
A powerful style profile reflects your:
Why Is Your Style Profile Important?
Your Style Profile is how people form the first impression about you. Recent studies indicate that we’re getting so good and summing up someone’s visual story that we form a first impression within 2 seconds. That means we’ve already made up our minds about who you are before you even say a word.
The act of style profiling is when these non-verbal cues are interpreted by the brain and trigger emotional responses. And not just for the people looking at you but also within yourself. These emotions are fueled by our
what we’ve seen in the media
cultural or religious beliefs
other subconscious reactions
Some people have Style Profiles that are so spot on that we want to emulate them. Jennifer Aniston’s “Girl Next Door” look frequently comes up with my clients. Characters from TV shows and films can project strong Style Profiles. Olivia Pope in the ABC hit series Scandal is another influencer that clients tell me they admire. Creative types might gravitate toward Iris Apfel, who layers accessories and colorful prints with absolute finesse.
The problem is that trying to take on another person’s Style Profile can end up becoming a burden on your spirit and send conflicting messages to others. For example, you may dress in a tailored black skirt suits, kitten heels, pearls, and a neat updo for a job interview. This sends the message of a conservative personality, a traditionalist, someone who plays by the rules. But if you are a creative problem solver who thrives in brightly-colored print dresses and unpredictable work environments, the interview outfit will sap the power from you. Plus, it will send an false message to the hiring manager. If you get the job and turn out not to be the person you sold in the interview, you could lose that job and/or trust of those you work with. Just as bad, you could get the job and pigeon hole yourself into what your team wants you to be based on your false first impression. You’ll get depressed and unproductive pretty fast.
My upcoming e-book The Intentional Makeover, 5 Steps to Creating a Signature Style That Says Who You Are & Where You’re Going covers five ways you can define and plan your style profile. You can pre-order a copy here. In the notes, state if you’d like the format to be a PDF, ePub, or Kindle.
Austin’s Signature Stylist
Because You’re Going Places