What is Your Style Profile? – Read This If You Don’t Know

style profile

What is your Style Profile?

Have you thought about your Style Profile? Can you describe it? Do you know what it even is?  Your Style Profile is the non-verbal message you send that tells your personal story.  I help clients create a look that says “who you are and where you’re going.” That’s another way of saying that I help you create your Style Profile.

Over the years, my services have evolved.  While much of what we work on are “the details” of your body architecture or color scheme, the bigger picture of *who you are* influences your style profile.  So, what exactly is your Style Profile?  It’s composed of three non-verbal cues:

— Wardrobe

— Grooming

— Body language

A powerful style profile reflects your:

— Values

— Goals


Why Is Your Style Profile Important?

Your Style Profile is how people form the first impression about you. Recent studies indicate that we’re getting so good and summing up someone’s visual story that we form a first impression within 2 seconds. That means we’ve already made up our minds about who you are before you even say a word.

The act of style profiling is when these non-verbal cues are interpreted by the brain and trigger emotional responses. And not just for the people looking at you but also within yourself. These emotions are fueled by our

personal experiences

what we’ve seen in the media

cultural or religious beliefs

other subconscious reactions

Some people have Style Profiles that are so spot on that we want to emulate them. Jennifer Aniston’s “Girl Next Door” look frequently comes up with my clients. Characters from TV shows and films can project strong Style Profiles. Olivia Pope in the ABC hit series Scandal is another influencer that clients tell me they admire. Creative types might gravitate toward Iris Apfel, who layers accessories and colorful prints with absolute finesse.

The problem is that trying to take on another person’s Style Profile can end up becoming a burden on your spirit and send conflicting messages to others.  For example, you may dress in a tailored black skirt suits, kitten heels, pearls, and a neat updo for a job interview. This sends the message of a conservative personality, a traditionalist, someone who plays by the rules. But if you are a creative problem solver who thrives in brightly-colored print dresses and unpredictable work environments, the interview outfit will  sap the power from you.  Plus, it will send an false message to the hiring manager. If you get the job and turn out not to be the person you sold in the interview, you could lose that job and/or trust of those you work with. Just as bad, you could get the job and pigeon hole yourself into what your team wants you to be based on your false first impression. You’ll get depressed and unproductive pretty fast.

My upcoming e-book The Intentional Makeover, 5 Steps to Creating a Signature Style That Says Who You Are & Where You’re Going covers five ways you can define and plan your style profile. You can pre-order a copy here. In the notes, state if you’d like the format to be a PDF, ePub, or Kindle.


thea wood


Thea Wood
Austin’s Signature Stylist
Because You’re Going Places

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7 Responses to What is Your Style Profile? – Read This If You Don’t Know

  1. Tiffany April 22, 2018 at 5:31 am #

    I love things like this! I have a free download on my blog that helps people work out their style as well as sort their wardrobe out and it’s a process I really enjoyed practising on myself first of all! Great post! I think it really helps to have a clear idea of either the style you have or want to achieve as it helps stop you wasting money on things that aren’t quite ‘you’?!

  2. Kim April 20, 2018 at 9:48 am #

    I wonder what my profile is. Something to ponder!

  3. KATE BATTEN April 20, 2018 at 3:51 am #

    First impressions mean everything, and it only takes less than 2 seconds for somebody to have already judged you and decide the kinda person you are, just by your profile image on social media. Such important info, thank you for sharing.

  4. Rachel April 19, 2018 at 11:06 am #

    Interesting piece and good advice. Your forthcoming book sounds useful.

  5. Evelyn, PathofPresence April 19, 2018 at 10:53 am #

    I love the term style profile! It is intriguing and makes so much sense. In living a transparent life, it only makes sense that the inner matches the outer, and vice versa. Thanks for adding value. ????????

    • Thea Wood April 25, 2018 at 3:02 pm #

      You’re welcome. So glad you find it valuable. Stay tuned for more 🙂

  6. Kristi Ann April 18, 2018 at 8:55 pm #

    This was a very entertaining read. I feel like I am more girl next door and sometimes, “dance mom” apparel!

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